Tags



April 21, 2010
 

Guerilla guests

Today in class we will be joined by Andy Berndt and Caleb Barton from Street Factory Media – a local firm that focuses on street-level and guerilla-style marketing and identity campaigns. They have worked directly with many popular brands, including Polaroid and Powerball, as well as partnered with other agencies, including locally-based Colle McVoy, Weber Shandwick, and Olson. Andy is also the program director for Catalyst, a state-wide youth movement focused on educating young people to be active and effective health advocates. We welcome them and their feedback!

(download)

Comments [0]

April 20, 2010
 

See Change

Media_httpwwwseechang_ifwzf

See Change is an annual gathering for communication professionals across the visual spectrum. It’s a variety show of sorts featuring talent who do remarkable work. It’s a visual scrapbook enabling concepts beyond our skill sets to cross-pollinate. It’s a think tank to recharge our abilities and thought.

See Change Conference
Friday, May 21
8:00am - 5:00pm
UMN Coffman Theater

Student registration is ONLY $25! What better way to celebrate the end of the school year!

 

 

Filed under  //   communication   conference   umn  

Comments [0]

April 20, 2010
 

Graphic design job for a U student starting in May!

Student graphic designer wanted

Professor Jisu Huh has a great part-time job offer for students who have basic design/layout skills using Photoshop and InDesign.

Dr. Huh is editor of American Academy of Advertising (AAA) Newsletter and needs to hire a newsletter staff who will help her with the newsletter editing and design/layout works.

The student will work directly for Dr. Huh four times a year (as the AAA Newsletter is a quarterly publication), about 20 hours at a time.
The responsibilities include copy editing and layout/design work using InDesign.

Required/Preferred Qualifications:
- Outstanding writing and editing skills.
- Experience with Photoshop and InDesign are required.
- Experience with newsletter writing and production is preferred.

Total Hours or % Appointment:
About 20 hours for about two weeks in November, February, May, and August, beginning this coming May.

Starting Hourly Rate:
$9.00 - $10.00 depending on the design work skill level

If you're qualified and interested, please send Dr. Huh an email (jhuh@umn.edu) with your resume attached.

via sjmc.umn.edu

Filed under  //   job   student   university of minnesota  

Comments [0]

April 20, 2010
 

A BrandNew Classroom for identity design!

Media_httpwwwundercon_nfoji
via underconsideration.com

BrandNew – one of our favorite logo design blogs – has added a new section dedicated to student redesign work. If I do recall, you all have a redesign project from this class…perhaps you want to submit it and see what happens! It would be great to see your work featured here!

Filed under  //   blog   brand   redesign   student work  

Comments [0]

April 18, 2010
 

A basic guide to font mixing

Media_httpwwwtypograp_tchdq
via typography.com

Looking to work with more than one font for a project, but not quite sure how to go about it? Let typography.com break it down for you. Want a font palette with wit? Use typefaces with complementary moods. One with poise? Mix typefaces with a similar line quality but different textures.

Continue reading this helpful overview

Filed under  //   fonts   guide   how to   personality   style   type   typography  

Comments [0]

April 16, 2010
 

Student sketchers wanted!

Olson will be shooting a U of M video at the Weisman next week Monday, April 19 at 2pm, and is looking for student sketchers to play a role! (You may even get a free lunch or on-set experience with the crew as part of the deal!) If you are interested, please send an email to Drew at dswain@umn.edu, with the subject "U of M Video at the Weisman"

BONUS: If you get chosen, you can leave class early on Monday to get there on time. 

Comments [0]

April 15, 2010
 

Rethinking the box

Media_httpwwwthedieli_ezrpt
via thedieline.com

It took 21 months of researching, brainstorming, and fabricating, but Puma and Yves Behar (of Fuseproject) have finally come up with a more sustainable solution for the shoebox. The shoebox, which will hit shelves next year, is estimated to "slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water." Furthermore, the elimination of a plastic bag will save "275 tons of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel."

Great work, creative thinkers.

Filed under  //   creative thinking   creativity   packaging  

Comments [3]

April 14, 2010
 

CS5 goes live!

From icons to splash screens, to packaging and feature videos, the Adobe CS5 has launched with a revamped visual identity. It all started with a clearly defined mission statement, focusing on reinstating whimsy and surprise into the identity while developing the grid and patterns developed in previous CS versions:

When we began thinking about what we wanted to do for CS5, the one thing we all agreed on was that we wanted to bring back a sense of joy to the brand work. Our goal was to move beyond the monolithic expression of of the CS3 and CS4 systems and create a more dynamic language. We wanted to bring back inspirational and aspirational artistic qualities to the identity system while leveraging the successful patterns we’ve established with CS3 and CS4. Everyone missed the more whimsical imagery that was such a big part of Adobe’s heritage and wanted to surprise and inspire our users and give them something new.

With some inspiration driven from the Olympic pictograms, Adobe created a simple but dynamic grid system on which to base the sub-identities of their product collection. Does it work? And will the brand hype live up to the reality of the tools? 

Read complete idsgn article, "An Evolution of the Designer's Toolbox" > 
Another take on the Adobe CS5 branding >

Comments [0]

April 12, 2010
 

Alumni time!

Gracing our presence in class today will be two alumni of the (formerly College of Human Ecology) graphic design program. Megan Drabandt, a designer for the Office of University Relations, and Rett Martin, a creative director at Clockwork, have taken time out of their day to check out your work and see what's going on in the CDes GD program. Hopefully, you're putting your best foot forward!

Comments [1]

April 9, 2010
 

A GD Mural? Now that's awesome!

Click here to download:
MuralTemplate2.pdf (160 KB)
(download)

The Graphic Design Student Association (GDSA) has secured permission and funding to paint a mural in the downstairs hallway of McNeal Hall. For those of you who don't know how big of a deal this is let me assure you – it's a pretty big deal. GDSA is looking for student input on what to paint in this 58' x 7' space. Use the attached template to sketch out some thoughts and ideas. Then return it in person to GDSA officer, Ian O'Neill OR put it in the GDSA mailbox in 240 McNeal Hall.

FYI: The mural will be painted this summer and they need volunteers for that too! 

 

Comments [0]